Puma Rider

Description

Revitalizing Puma’s iconic Rider shoe with a fresh color palette across three markets. Our campaign bridged nostalgia and contemporary design through bespoke illustrations and multi-platform engagement. The result? Over 12,000 pairs sold in the first week, exceeding projections. The campaign’s reach extended beyond sales, boosting social media engagement and generating buzz among influencers. Our bespoke illustrations became a key purchase driver, reinforcing Puma’s position as a brand that successfully balances rich heritage with contemporary style.