Still with the same goal of improving engagement within the Twitch platform, with designed and produced a chatbot that brought the stream to live with real-time interactions. The viewers could vote on their favorite players, answer questions and even play games like Tick Tack Toe. We also developed a variety of AR filters for Instagram that not only reinforced the brand presence but also made it culturally relevant for the streamers, viewers, and gaming fans.
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Exploring the Culture:
To become one of the most relevant symbol within
the gaming industry, Twitch had to jump right into the culture and embrace all aspects of it. To express it, we created a variety of concepts exploring the relationship the viewers have with their team, players and streamers. A successful project was the creation of “Player Cards” for the streamers and players, an AR initiative to which the fans could collect via a QR Code and trade among other viewers.