• Motion: Zach Hunter

As a user-generated content platform, TikTok built a channel designed to highlight creators and content producers of the app. The main focus of this project was to create a brand that showcases big creators and invites new ones in becoming video producers within TikTok. To reach that goal, we developed a design system that embraces a “DIY” approach, leading the user to a visual identity that resembles a sticker-collage of the platform, in other words: “Make it your own by customizing it”, showing the creators that TikTok is a vessel for their creativity and the appeal of the app is within its creators.