Made in NYC

15th Anniversary

  • Art Direction
  • Illustration

  • Credits Photography - Ben Dodd
  • Year 2018

Made In NYC, an initiative of Pratt Center for Community Development was created to support the entrepreneurs and innovators creating high-quality, high-value products made locally by New Yorkers for local and global distribution. Made In NYC includes over 1,200 companies representing all major industrial and manufacturing sectors in NYC. The goal of this project was to create a single illustration that could be used on different platforms but was visually strong to describe the whole organization. The concept of the design was to show iconic places around the city and products created by the partners in a mutual coexistence, representing the strength of a community-based company.